Branding Only Works on Cattle once & futureIn this essential guide to understanding how branding is evolving, learn how companies affect behavior via marketing communications, distribution strategies, and customer service. Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example: Dinosaur headed execs
It's what the Chinese sages call Wu Wei or "no trying
An homage to the indomitable power and persistence of women
it is an American history unlike any you've read
Ranging across history from the distant past to the future
To Be Sung Underwater is the epic love story of a woman trying to remember
From Stonewall Award winner Brandy Colbert comes a novel about first love
As a young mother
Van Meter shows how Gary Duncan's insistence on seeking justice empowered generations of defendants-disproportionately poor and black-to demand fair trials
What if our nation's worst president was actually a pivotal figure caught in a desperate struggle between ordinary life and horrors from another reality
" a disillusioned clerk at a corporate law firm suspects the worst of his colleagues when one of the firm's employees is murdered
And the whispers of a dead man remind him that the great galactic civilization that once stood on this land is gone
and the flawed father forced to come to the rescue
