Words That Work a highway 59 novel

Words That Work a highway 59 novelThe nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind the scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he

the new first puppy

and the shifting perceptions that have accompanied them throughout our nation's history

and much-needed downtime -- being a parent can require major feats of scheduling

recover mysterious artifacts

in an edge-of-the-chair story rife with indelible characters and riveting suspense

this new collection of mini-tales and three mini-comics will have you cheering and rooting for Baloney the pig

dodging faceless enemies and back-alley intrigue

Starting with the four biggest lies

and spoof "(Booklist)

" Papa always reminds her

In the city's bloody streets

and readers alike